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Senior Leadership Team

Chief Executive Officer

Colin Woodall

Colin Woodall is the Chief Executive Officer of the National Cattlemen’s Beef Association and leads the country’s oldest and largest national trade association for cattle producers in being the trusted voice and definitive leader of the beef industry.  

Originally from Big Spring, Texas, Colin graduated from Texas A&M and then worked as a grain elevator manager and merchandiser for Cargill at several locations in western Kansas and the Oklahoma panhandle.  After venturing to Washington, Colin took a job with U.S. Senator John Cornyn from Texas.  He has been with NCBA since 2004 and served as the association’s Chief Lobbyist in Washington, D.C., for a decade.  He is a founding member of the Government Relations Leadership Forum, a life member of the Houston Livestock Show and Rodeo, member of the Texas Aggie Corps of Cadets Association, the Agribusiness Club of Washington, D.C., the Washington Agricultural Roundtable, and is a past Chairman of the Board of Directors for the Agriculture Council of America.  He also volunteers as a junior commercial steer show judge at the San Antonio Livestock Exposition.  





Vice President of Government Affairs

Ethan Lane

Ethan Lane is the Vice President of Government Affairs for NCBA in Washington, D.C. Lane guides NCBA’s policy efforts in Washington, D.C., where he has extensive experience advocating on behalf of cattle producers. 

Lane previously served as Executive Director of the Public Lands Council and NCBA Federal Lands. In that role, Lane drove force in many of NCBA’s most important policy wins. His leadership skills and extensive political experience make him an effective choice to lead NCBA’s Washington, D.C., office and the association’s ongoing policy efforts.

Lane, is a fifth-generation Arizonan, with 18 years of experience in natural resource and land use issues. Prior to his tenure with PLC and NCBA, he owned and operated a consulting firm specializing in natural resource issues.




Senior Vice President of Federation Services

Todd Johnson

Todd Johnson is Senior Vice President of the Federation Services department for the National Cattlemen’s Beef Association. In this role Todd oversees services provided to state beef councils. He joined the NCBA team in December 2009.

Prior to working at NCBA, Todd was on staff at the American Hereford Association, Kansas Livestock Association and last served as the Executive Director of the Kansas Beef Council. He was raised on a diversified farming and cattle business that includes a commercial cow herd and backgrounding feedlot in Central Kansas near Marquette. His parents, brother, sister-in-law and nephew are all engaged full-time in the family business.

Todd is a 1994 graduate of Kansas State University, obtaining a degree in Agricultural Economics with an Animal Science Option. Todd and his wife, Mandy, live in Highlands Ranch, Colorado.




Senior Vice President of Corporate Relations

Marvin Kokes

 Marvin Kokes (pronounced co-cash) is the Senior Vice President of Corporate Relations and Events for the National Cattlemen’s Beef Association. His responsibilities include all non-dues revenue development activities such as sponsorships, Cattlemen to Cattlemen advertising sales, corporate membership, special projects and Conventions and Meetings. Marvin serves as the primary contact for the NCBA Product Council and Allied Industry Groups.

Prior to joining NCBA in 1992, Marvin was a loan officer and field representative at the Production Credit Association in Monte Vista, Colorado and at the Greeley, Colorado Farm Credit Services. Marvin grew up in northeastern Colorado on a cow/calf and dryland wheat operation, near the town of Crook. Marvin has a degree in Business Administration with a concentration in Marketing from Colorado State University.

Marvin, his wife Marianne, and three children: Hannah, Brandon and Olivia, reside in Highlands Ranch, Colorado.



Chief Financial Officer

Doug Evans

Doug Evans, CPA, is the Chief Financial Officer for the National Cattlemen’s Beef Association. He is responsible for all information technology, accounting and financial matters relating to the association, including budgeting, banking, cash management, auditing, and management of the accounting and IT staff. He also monitors financial activities related to service contracts between NCBA and various entities.

Evans has solid experience in strategic planning, mergers and acquisitions, operations, management, finance, accounting and administration. Before joining NCBA he was corporate controller for New Global Telecom in Golden, Colo., and prior to that served for 17 years in similar positions with a number of firms, including three food companies. Evans received his Bachelor of Business Administration in accounting from Texas Tech University in 1989, and is a member of the American Institute of Certified Public Accountants.

Born and raised in Hereford, Tex., Evans has hands-on experience working in feeding and packing operations. He and his wife, Karen, have three children, Chandler, Carson and Ella.



Director of Compliance

Eric Moore

Eric serves as the Director of Compliance for the National Cattlemen’s Beef Association. As Director of Compliance he ensures programs, policies and practices and all associated activities are in compliance with the requirements of NCBA’s funding sources as well as internal requirements.

While he did not grow up in the agriculture industry, Eric gained experience in association management with his work at USA Cycling and the United States Olympic Committee. He most recently came from the healthcare software industry, where he was in charge of overseeing Sarbanes Oxley testing and various compliance functions

Eric and his wife Laura have a daughter, Adrianna, and reside in Littleton, CO. In his down time, you can find Eric fly fishing on a river or at his fly tying bench.



Executive Director of Human Resources

Beth Harris

Beth Harris is the Executive Director of Human Resources at the National Cattlemen’s Beef Association. Beth creates and maintains HR policies and programs across the organization. She directs human resource activities including staffing, benefits, employee relations and training while staying compliant with state and federal employment laws. Beth also serves as the HR advisor to state beef councils and affiliates.

Prior to working at NCBA Beth lead HR departments within the Hospitality and Construction industries. She has a business management degree from Metro State and maintains her PHR (professional in Human Resources).

Beth and her husband, Jason, live in Parker with their children, Sydney, Brayden, Carsen and Owen.




Senior Vice President of Global Marketing & Research

Alisa Harrison

Alisa Harrison directs NCBA's checkoff funded national and state partnership strategies and integration through marketing, communications and research and science disciplines to activate consumers to choose beef and build beef demand.

Alisa comes to NCBA after serving as the Senior Vice President of Communications and Marketing for the International Franchise Association. She previously worked in a senior role for the APCO Worldwide marketing and public relations agency. From 2001-2005 she was Director of Communications and Press Secretary for Secretary of Agriculture Anne Veneman. At USDA, she served as a spokesperson for the secretary and the department as well as managed all news media relations and communications strategies. Before joining USDA, Alisa was Executive Director, Public Relations for NCBA from 1986 to 2001.

Alisa graduated with a Bachelor of Science degree in Communications/Journalism from the University of Tennessee.



Vice President of Membership & Communications

John Robinson

John Robinson is Vice President of Membership and Communications for the National Cattlemen’s Beef Association (NCBA). In his role, he oversees the membership team, which manages relationships with state cattlemen’s associations and individual members. He and his team are also responsible for policy and media communications for the organization. His team oversees strategy and communications for multiple national and regional initiatives. In addition, he also oversees NCBA’s media properties which include a combination of weekly television broadcasts in addition to print, web, social media and mobile applications. The Organizational and Policy Communications efforts for NCBA reach a broad audience numbering more than 2 million producers and stakeholders each month. 

John has significant experience in issues and crisis management, along with spokesperson development and influencer engagement. His background also includes extensive project management and marketing experience. He is a native of Washington state and earned a degree from Washington State University. He currently resides on his family’s ranch in Black Forest, Colorado.